The Media Buyers Guide to Branded Content

Over 50 pages of free advice on branded content from the world's leading media buyers, brands, and publishers! From ideation to execution, learn how to execute successful branded content partnerships.

Key content in the ebook:

Featured Experts

Lajja Sheth

Associate Director – Digital Investment Mindshare World

Jerrid Grimm

Co-Founder of Pressboard Media

About Pressboard

The #1 Platform for Buying Sponsored Content

Drive brand awareness and acquisition by placing your brand's content on the world's most influential media properties.

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Branded content is one of those newer media products that is seeing a massive surge in popularity among advertising agencies and their clients –but like any new industry, it can be a bit like the Wild West out there. That’s why we created this complete guide to branded content with media buyers in mind.

  • Chapter 1: Getting Started
  • Chapter 2: Contracts
  • Chapter 3: The Story
  • Chapter 4: Distribution
  • Chapter 5: Measurement

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Ryan Holmes

CEO, Hootsuite

Diana Walter

Group Director, OMD Canada

Anna Fertel

Associate Director, The Media Kitchen


Media buying is not a simple job. With the growing amount of new advertising and media products being introduced into the marketing mix and the increasing pressure to continually deliver more value to clients, it can be difficult to stay on top of everything. That's why we created this guide for media buyers everywhere.


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