The Neurological Impact of Branded Content

A joint case study examining how the brain reacts to branded content

Key findings in the report include:

Featured Experts

Jerrid Grimm

Co-Founder, Pressboard Media

Jerrid Grimm

Co-Founder of Pressboard Media

About Pressboard

We believe that stories are better than ads.

Brands use the Pressboard Story Marketplace to create content with North America's most influential publishers.

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  • Branded content can perform on par with top entertainment programming from a neurological perspective.

  • In-depth analysis of how average view times correlate to brain activity. 

  • Discover how conflict plays a key role in branded content 

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Download the full report

Ryan Holmes

CEO, Hootsuite

Diana Walter

VP, Company Name

Anna Fertel

CEO, Company Name


This case study is a huge first step in determining what it is about branded content that consumers find engaging, and how it compares to other types of media from a neurological perspective. Every content creator needs to start thinking about this.


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