The Science of Storytelling Issue 2: Travel & Tourism

A branded content magazine presented by Pressboard. The campaigns, exclusive interviews, and advice featured in this issue will inspire you to find new ways to share your brand’s stories and transport audiences to another place.

Key stories in this issue:

Featured Experts

Jerrid Grimm

Co-Founder, Pressboard

Jerrid Grimm

Co-Founder, Pressboard

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  • The Art of Negotiating a Successful Branded Content Partnership (pg. 3)


  • Mistakes You Don’t Want to Make When You Create Branded Videos (pg. 15)


  • How to Build Buzz for the World’s Most Beautiful Beer Festival (pg. 31)

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Melanie Deziel

Branded Content Consultant

Diana Walter

Group Director, OMD Canada

Todd Plotkin

Executive Producer, Green Buzz Agency 

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This issue of The Science of Storytelling also features three content campaigns that
we had the privilege of creating with some of Canada’s iconic travel and tourism brands. The resulting stories transported consumers across the country and inspired them to consider someplace new.

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The Science of Storytelling Issue 2: Travel & Tourism

A branded content magazine presented by Pressboard. The campaigns, exclusive interviews, and advice featured in this issue will inspire you to find new ways to share your brand’s stories and transport audiences to another place.

Key stories in this issue:

Download your magazine:

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